A Multi-Faceted Experience Designer
Currently focused on crafting human-centric digital interactions, products, and experiences, with a strong foundation in industrial and fashion design.
UX/UI
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Wireframing
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Dev Annotations
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Prototyping
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Mobile App Design
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User Research
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Inclusive Language Certified
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Customer Journeys
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Usability Testing
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Accessibility (a11y)
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Digital Illustration
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Storyboarding
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Hand Sketching
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UX/UI • Wireframing • Dev Annotations • Prototyping • Mobile App Design • User Research • Inclusive Language Certified • Customer Journeys • Usability Testing • Accessibility (a11y) • Digital Illustration • Storyboarding • Hand Sketching •
NOTABLE CLIENTS
WHO I AMWith a robust background in agency and in-house roles, I’ve navigated diverse web design systems and mobile app projects, consistently crafting intuitive digital interactions and prioritizing user satisfaction and business goals. I have helped build quality products for educational institutions, fintech, healthcare, enterprise B2B, B2C, Fortune 500 companies, and non-profits.
My approach emphasizes meticulous attention to detail, strong analytical skills, and a collaborative mindset that enhances teamwork effectiveness. I lead teams and mentor colleagues to foster innovation and creativity, ensuring solutions that elevate user experiences and deliver tangible results. Working closely with clients, I ensure their vision and objectives are realized through effective and innovative design strategies.
Featured Projects
B2C • B2E | LEAD UX DESIGNERDegree of Excellence for Northeastern’s CAMD Site
Transforming the website for Northeastern University, a prominent institution in the United States, particularly their College of Arts, Media & Design, which demanded a substantial visual and UX overhaul.
MOBILE APP | PRODUCT DESIGNERShaping the Future of Online Grocery Shopping
Walmart approached us to help them revamp their internal processes and influence customer behaviors, aiming to transform their business using present and future state concepts.
B2C | LEAD UX DESIGNERTaking Travel Booking to New Horizons
A comprehensive redesign of the Vacations by Marriott website, focusing on enhancing the digital booking experience with fresh design templates and a user-centered approach.
B2C | LEAD UX DESIGNERDigital Innovation Meets Trusted Coverage
Starting with the foundation, our team revamped the digital experience and visual identity for a Fortune 500 insurance company, ensuring alignment with their diverse industries, products, and regions.
B2C | LEAD UX DESIGNERHigh Marks for a New ETS Online
A full-scale effort to revamp the outdated digital experience of Educational Testing Service (ETS), the world’s largest private nonprofit for educational testing and assessment.
B2C | PRODUCT DESIGNRevving Up the VW America Inventory Experience
Optimized the VW.com inventory experience to boost online purchasing funnel. Collaborating with product and development teams, we redesigned the platform to create a more user-friendly, streamlined car-buying journey.
“Addi's commitment to quality is evident in every project he touches, from meticulous documentation and wireframing to thoughtful problem-solving. This drive elevates his work and inspires those working with him to do their best.
Not many times have I looked at design documentation with a sense of awe, but Addi's attention to detail is that impressive. His proactive approach to improving the status quo led to smarter, more efficient workflows and top-notch deliveries.
One of my favorite aspects of Addi is his commitment to collaboration. He’s always ready to include the team's perspective to get diverse ideas, offer one-on-one guidance, or mentor junior team members. This willingness to collaborate and support the team strengthened dynamics and contributed to the overall success of his projects.”
Ken Kerr
Associate Director | Code & Theory
"Addi is an incredibly thoughtful, detail oriented, and dedicated designer. I worked alongside him for over a year, where he consistently initiated collaborative sessions and sought out input from across the whole team while making interaction decisions. I especially appreciate Addi’s forthright POV while navigating complex design problems with team members. He was a pleasure to work with, and I would highly recommend him on any team."
Jennifer Cheung
Visual Product Designer | Code & Theory
"His ability to represent his work with C-Suite stakeholders, whether research oriented or visual design, further exemplifies his maturity as a designer. He was a great addition to our team and added significant value to the skills we had as a core CX unit. A great person as well, adding to the culture and color of our team in vibrant ways."
Andres Quesada
Experience Design Director | Wunderman Thompson
"Addi is a fantastic designer, colleague, and friend. Having worked with Addi at two companies, I can personally attest to his thoughtfulness and skill. With skills that span strategic design to functional documentation, Addi can work across the design pipeline. A true craft expert and a joy to have on any team."
Sean Lurie
Associate Director Experience Strategy | Code & Theory
Explore more projects
ENTERPRISE DESIGN | UX DESIGNEROptimizing the Path to Managed Account Creation
Goldman Sachs engaged us to significantly enhance various aspects of asset management, including the account opening process and other related workstreams from the advisor’s perspective.
B2B | LEAD UX DESIGNERAn Innovative New Avenue for Real Estate
A comprehensive initiative to transform the outdated digital experience of AvenueOne, a leading platform for real estate investment and management.
ENTERPRISE DESIGN | LEAD UX DESIGNERFrom Identity Crisis to Unified Access
A thorough revamp of Prudential’s login, password reset, and registration processes for all users, significantly upgrading security and enhancing the user experience.
PRODUCT DESIGN | LEAD DESIGNERImage Editing Simplified
A redesign of Squarespace’s Image Editor requiring significant enhancements to meet evolving user needs and expectations.
B2B | LEAD UX DESIGNERTransforming the Teladoc Health B2B Experience
Teladoc engaged us to evaluate their B2B users’ needs and analyze their website to create a more compelling and effective digital experience.
B2B | UX DESIGNERCrafting A Clearer Path to Impact
The Ad Council is a non-profit that unites marketing, media, advertising, and tech experts to drive change on social issues. They needed to modernize their design system and ensure cohesive omni-channel platforms.